Kiddyland Harajuku
Harajuku's five-floor character-goods department store — Chiikawa Land, Sonny Angel, Rilakkuma, Hello Kitty and a dedicated Snoopy basement, floor by floor.
Opening hours
- Daily
- 11:00–20:00
Known for
What it is
Kiddyland is Harajuku's landmark character-goods department store, on Omotesando since 1950 — five floors (B1–4F) of officially licensed toys, stationery, plush and exclusive collabs, and one of the most-visited stops for both first-time and repeat Japan shoppers. Unlike a single-character shop, it's a rotating mix of Japan's biggest character brands under one roof, refreshed constantly with pop-ups.
Floor guide (checked against the official floor guide on 2026-10-03)
- B1F — Snoopy Town Shop, a dedicated Peanuts/Snoopy specialty floor.
- 1F — Chiikawa Land (ちいかわらんど). As of an October 2025 renovation, the entire ground floor became the official Chiikawa shop (it previously shared the floor with other trend-goods corners); expect the newest releases, limited items and pre-release stock. The official floor guide (May 2026 edition) shows the whole floor as Chiikawa Land.
- 2F — Disney and the "Maruko to Kojikoji Store" (Chibi Maruko-chan and Coji-Coji), plus Studio Ghibli, Doraemon, Crayon Shin-chan and other character lines.
- 3F — Kirby's Pupupu Market, general toys and Sonny Angel (listed on 3F in the official floor guide).
- 4F — Rilakkuma Store, Sumikko Gurashi Shop and Sanrio characters (Hello Kitty, My Melody, Kuromi, Pompompurin, Cinnamoroll). Miffy Style is no longer here: it closed on 30 March 2026 and reopened on 24 April 2026 on the 4th floor of Omotesando's Omokado building (4-30-3 Jingumae).
A note on Sonny Angel: the official floor guide (May 2026 edition) lists Sonny Angel among the 3F brands, not on 1F. Stock and pop-ups change often, so if Sonny Angel is your main reason to visit, check the store's official X account (@h_kiddyland) before you go.
Tax-free shopping
Kiddyland Harajuku is a Japan Tax Free Shop, with multilingual signage (English, Korean, simplified & traditional Chinese). Purchases of ¥5,000 or more (before tax), paid in one transaction, qualify — show your original passport at the register; tax-free items can't be returned or exchanged.
Practical info
- Hours: posted as 11:00–20:00 on the official site; some third-party listings cite a later close on weekends, so confirm on kiddyland.co.jp before a special trip, as hours can change without notice.
- Access: on Omotesando — Meiji-Jingumae Station (Tokyo Metro), about 2 min walk; Harajuku Station (JR Yamanote Line) and Omotesando Station (Ginza Line and others), both roughly 5–8 min walk.
- Payment: cash and major credit cards accepted.
- Crowds: weekends and any Chiikawa/Sonny Angel restock day get busy fast — a weekday morning is the calmest time to browse all five floors properly.
Related
- Otaku glossary
- Japan tax-free shopping guide
- Harajuku is otaku-adjacent rather than a dedicated otaku district — pair it with Akihabara or Ikebukuro's Otome Road for the deeper otaku-focused shopping.
As of July 2026 — Kiddyland rotates pop-ups constantly; always check kiddyland.co.jp for the current lineup before a special trip.
FAQ
- What are Kiddyland Harajuku's opening hours?
- As of 2026-10-03, Kiddyland's official store page lists 11:00–20:00 every day 'for the time being', and warns that hours and closing days can change without notice — check the store page before a special trip.
- Is Kiddyland Harajuku tax-free?
- Yes. Kiddyland's official Harajuku tax-free notice says purchases of ¥5,000 or more (before tax) qualify. Ask at the cashier and show your original passport; pay for everything in one transaction (separate receipts can't be combined), and tax-free items can't be returned or exchanged (as of 2026-10-03).
- Can I pay by credit card, IC card or phone?
- Yes. The official store information lists cash plus Visa, Mastercard, JCB, American Express, Diners Club and UnionPay cards, transit IC cards such as Suica and PASMO, QR wallets including PayPay, Alipay and WeChat Pay, and Apple Pay / Google Pay (as of 2026-10-03).
- What is on each floor?
- Per Kiddyland's official floor guide (May 2026 edition, checked 2026-10-03): B1F Snoopy Town Shop; 1F Chiikawa Land; 2F Disney, Studio Ghibli, Doraemon, Crayon Shin-chan and other character lines; 3F Kirby's Pupupu Market, Pokémon, Super Mario, Sonny Angel, Tamagotchi and toys; 4F Rilakkuma Store, Sumikko Gurashi Shop and Sanrio characters.
- Is Miffy Style still inside Kiddyland Harajuku?
- No. Kiddyland's official Miffy Style store list says the Harajuku Miffy Style closed on 30 March 2026 to relocate and reopened on 24 April 2026 on the 4th floor of Omotesando's Omokado building (4-30-3 Jingumae) — the same floor as Kiddy Land's new Omokado store.