Tokyo Character Street
A B1 arcade of official character shops in Tokyo Station's First Avenue — Jump Shop, Pokémon, Ghibli's Donguri, Sanrio and TV-network stores, all in one corridor.
A basement row of around 20+ official, brand-run character and anime shops inside Tokyo Station's First Avenue (Yaesu side), open ~10:00–20:30.
Good to know for otaku
- Getting there
- Tokyo Station — inside the station, Yaesu side, outside the ticket gates Open in Google Maps ↗
- Photos
- Limited / ask staff
- Payment
- cash / cards / ic / qr
Opening hours
- Monday
- 10:00–20:30
- Tuesday
- 10:00–20:30
- Wednesday
- 10:00–20:30
- Thursday
- 10:00–20:30
- Friday
- 10:00–20:30
- Saturday
- 10:00–20:30
- Sunday
- 10:00–20:30
Known for
What it is
Tokyo Character Street runs along the B1 level of First Avenue Tokyo Station on the Yaesu side, a single corridor lined with around 20-plus official, brand-run character shops — so you can hit many franchises in one stop without leaving the station.
Tenants include the Jump Shop (One Piece, Dragon Ball, Jujutsu Kaisen and more), an official Pokémon shop, Studio Ghibli's Donguri Kyowakoku, the Sanrio (Hello Kitty) shop, plus TV-network stores (NHK and the major networks), Moomin, Rilakkuma/San-X, Miffy, Ultraman/Kamen Rider lines and rotating pop-ups. Many sell Tokyo-Station-limited goods. It's entirely indoors and outside the ticket gates — an easy stop while changing trains. Tax-free and English support vary by shop.
Nearby & related
Niconico Chokaigi 2027
Niconico Chokaigi 2027 is officially confirmed for April 2027, but exact dates, venue and tickets haven't been announced yet. Here's what Chokaigi is, how its 2026 edition topped the year before (though still short of the pre-pandemic 2019 turnout), and how to catch the official announcement.
Wonder Festival 2027 [Winter]
The world's largest garage-kit and figure festival returns to Makuhari Messe for a two-day event — the first in 36 years — officially confirmed for February 13–14, 2027.
Life-Size Unicorn Gundam Statue
A 19.7m, roughly 49-ton life-size RX-0 Unicorn Gundam has stood in Festival Plaza outside DiverCity Tokyo Plaza in Odaiba since 2017, transforming between Unicorn and Destroy Mode for free several times a day. After nearly nine years, the exhibition ends for good on August 31, 2026.
- English OK
Pokémon Cafe TOKYO
Tokyo's official, reservation-only Pokémon-themed café, one floor above Pokémon Center Tokyo DX in Nihombashi. Since its June 2026 reopening after renovation, seats are released in bulk waves at 18:00 JST for blocks of future dates rather than a simple daily window, so foreign visitors need to time their booking to the current wave.
- English OK